Effectiveness of Creative Ad Campaigns

 
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Gordon Moat
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Joined: 24 Aug 2008
Posts: 259
Location: San Diego & Houston

PostPosted: Fri Jul 16, 2010 6:22 am    Post subject: Effectiveness of Creative Ad Campaigns Reply with quote

I found a great article on Ad Age recently, and wanted to share it here.

http://adage.com/globalnews/article?article_id=144942

This is a nice commentary on agencies and budgets. Value should be emphasized over costs.
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