Corporate use on Facebook

 
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Mike
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Joined: 22 Mar 2006
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Location: Los Angeles, where fun goes on vacation

PostPosted: Tue Aug 18, 2009 6:20 am    Post subject: Corporate use on Facebook Reply with quote

A corporate client of mine has asked about usage fees for Facebook. I am not real sure how to price this. I have a fee for when I shoot PR for press kits, and then have a usage upgrade for anything beyond that. It seems that FB is beyond that but since there is no media buy it is almost PR use but since FB is a 3rd party they are using it's kind of like advertising/marketing...

any input?
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Gordon Moat
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Joined: 24 Aug 2008
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Location: San Diego & Houston

PostPosted: Tue Aug 18, 2009 9:00 pm    Post subject: Reply with quote

Facebook does have ad rates. You could use that as the media buy figure, even if the end user of the image is setting up a fan page and not paying Facebook directly for advertising.
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Craig Murphy
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Joined: 20 Mar 2006
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Location: Glens Falls, NY

PostPosted: Thu Aug 20, 2009 1:35 pm    Post subject: Reply with quote

Check this out if you think Facebook usage is not worth much. The Gap is dumping its TV ad campaign for a Facebook one.

http://www.clickz.com/3634707
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