My Take on the iPad as a Portfolio
Goto page 1, 2  Next
 
Post new topic   Reply to topic    ProPhotoForums.com Forum Index :: Photo Marketing
View previous topic :: View next topic  
Author Message
cuechick
Forum Regular


Joined: 06 Sep 2008
Posts: 42
Location: Atlanta & Los Angeles

PostPosted: Tue Jun 08, 2010 12:58 pm    Post subject: My Take on the iPad as a Portfolio Reply with quote



My take on the iPad just went up on my blog today. I have been a I have gone through many portfolio formats in my career. I think this has a ton of promotional potential. Would love to hear any feedback, especially from other photographers who have shown their work this way.

http://www.piewacketblog.com/journal/2010/6/8/the-ipad-according-to-pie.html
Back to top
View user's profile Send private message Visit poster's website
Leslie
Forum Regular


Joined: 14 Mar 2006
Posts: 227
Location: San Diego

PostPosted: Tue Jun 08, 2010 2:47 pm    Post subject: Reply with quote

Buyers don't want to see still work on a screen... they want print. The iPad is great if you are doing motion, but for still work, nothing beats great prints.
_________________
Leslie Burns
Creative/Marketing Consultant
http://www.burnsautoparts.com/blog
http://facebook.com/burnsautoparts
Back to top
View user's profile Send private message Visit poster's website
shanekislack
Forum Regular


Joined: 04 Sep 2008
Posts: 212
Location: dallas

PostPosted: Tue Jun 08, 2010 4:04 pm    Post subject: Reply with quote

I find this odd, Leslie. I find many images "Pop" more on an illuminated screen. Is it just the tangible attribute of being able to touch the image? Maybe I just need to get better at printing?
_________________
I'm gonna sign your pitty on the runny kine.
Back to top
View user's profile Send private message Visit poster's website
Leslie
Forum Regular


Joined: 14 Mar 2006
Posts: 227
Location: San Diego

PostPosted: Tue Jun 08, 2010 4:21 pm    Post subject: Reply with quote

It definitely is about the printing, the tactile attributes (feel of the paper, weight of the book in your lap), even the smell. A beautiful print is something beyond pixels, and buyers (esp. those with better budgets!) know that.

But moreover, clients can see your work on their own screens anytime... via your website. So there is nothing at all special about seeing your work on another screen. They may be interested in playing with the iPad for its iPad-ness, but not interested in it for your work. That, if anything, is an even bigger negative--when the tool outshines the work, that is bad!

Besides, what I am relating here is not what I think or feel but rather what buyers tell me--if they agree to a meeting and you whip out an iPad (or, worse, your laptop) to show stills, they get pissed. They want print. Lots of work is still printed and they want to see how your work looks in that medium, to boot.
_________________
Leslie Burns
Creative/Marketing Consultant
http://www.burnsautoparts.com/blog
http://facebook.com/burnsautoparts
Back to top
View user's profile Send private message Visit poster's website
vjp
Forum Regular


Joined: 07 Oct 2008
Posts: 31
Location: Vancouver BC

PostPosted: Tue Jun 08, 2010 7:34 pm    Post subject: Reply with quote

Are you going to ship your ipad to be viewed? Probably not so I don't see how it would be any better than showing your work on a lap top, which I would never do.

Your work is nice, but the ipad portfolio is a gimmick. If it is more for a casual, opportunistic showing then a quick show of a mini gallery on an iphone would be more suitable.

vjp
Back to top
View user's profile Send private message Visit poster's website
Mike
Forum Regular


Joined: 22 Mar 2006
Posts: 231
Location: Los Angeles, where fun goes on vacation

PostPosted: Tue Jun 08, 2010 11:22 pm    Post subject: Reply with quote

Blanket statements are never correct...so I think a disclaimer is needed, Leslie. Ad Agency art buyers get pissed at iPads and want prints. Not everyone works with ad agency art buyers.

FWIW-I recently got an iPad and went out 6 appointments with 5 corporate type clients (and wannabe clients) and 1 designer. All enjoyed both my work and seeing it on the iPad. I had a print portfolio with me as well which folks looked at too when there was more than one person at the meeting. I used to show large format transparencies (not prints) so the nice backlit screen of an iPad is similar to that look, without lugging a Just-Normlicht lightbox. I think that if you made it far enough to have a face to face meeting (not as easy as it used to be!) I'd bet the art buyers are familiar with your work already (promos / website / etc.) and they are judging if they want to work with you so the tactile feel of paper is secondary to you.
FWIW2-I would not show my work on a laptop or an iPhone either, but an iPad is not a laptop....and those who think it is just aren't paying attention. If it is a gimmick, then so is a customized portfolio case instead of a black leather Pandoia art store portfolio.

I say if you want to show work on an iPad then do it, if you feel its stupid and a gimmick then don't. Right now I kind of like it. In 6 months when every middle school kid has an iPad it may not be the best thing to use to show work on...Art buyers are a capricious bunch. They'll hate iPads until they don't.
Back to top
View user's profile Send private message
Leslie
Forum Regular


Joined: 14 Mar 2006
Posts: 227
Location: San Diego

PostPosted: Tue Jun 08, 2010 11:35 pm    Post subject: Reply with quote

Mike: what amazes me is how you are making this personal. This isn't about what I think or prefer, it's about what buyers (not just agency buyers, btw, but of every stripe--editorial, corporate, etc.) actually tell me. They say that they love looking at and playing with iPads for their iPad-ness, but that nothing tops a great print book. Moreover, the negatives are very high for anyone who violates "if you come in, I expect to see a book not something electronic, even if it's an iPad." This is what these people tell me, in confidence.

And while who you are is very, very important, in meetings especially, it is the work that matters most of all. Always.

Btw, it is very unlikely that someone with whom you had a meeting will say "I didn't like your presentation" because most don't like to be confrontational and negative if they can avoid it.

So, either believe my truthful reporting of what I am told or don't, but don't twist my words or offer disclaimers which are neither necessary nor wanted.
_________________
Leslie Burns
Creative/Marketing Consultant
http://www.burnsautoparts.com/blog
http://facebook.com/burnsautoparts
Back to top
View user's profile Send private message Visit poster's website
Mike
Forum Regular


Joined: 22 Mar 2006
Posts: 231
Location: Los Angeles, where fun goes on vacation

PostPosted: Wed Jun 09, 2010 12:10 am    Post subject: Reply with quote

FWIW it's not personal, it's the internet. Maybe you didn't catch my blanket statement about blanket statement being incorrect....
I was under the impression (my mistake) that you were referring to "Art Buyers" which in my experience is a title at larger ad agencies, not simply art buyers who could be many different people, such as photo editors, art directors, marketing and corporate communications people, designers, etc.

In my limited (since the iPad has been out 6 -8 weeks everyone's experience is limited) experience showing my work on an iPad I went to 4 Fortune 500 companies, one well known company and one little teeny company. I had a good response with all. Did the iPad play into it? I don;t know, maybe I am just a charming guy. I don't think it was a negative because I booked two jobs with two different clients I had not worked for in the past.
Back to top
View user's profile Send private message
cuechick
Forum Regular


Joined: 06 Sep 2008
Posts: 42
Location: Atlanta & Los Angeles

PostPosted: Wed Jun 09, 2010 1:45 pm    Post subject: Reply with quote

Today was my first chance to check back in. I had no idea this debate was going on. I really see it as a sublement to a printed portfolio. A way to show your newest work and things that are not on your site or in your book.
I use blurb books which are impossible to update at a moments notice.

Also, I have had requests to see specific images for certain projects.
No I would probably not ship it out but I would drop it off, as long as the creative I was dealing with was okay with that. I would like to get a second ipad just for this purpose and set it up minus apps and personal info.
Back to top
View user's profile Send private message Visit poster's website
K.C.
Forum Regular


Joined: 19 May 2006
Posts: 183
Location: Santa Barbara

PostPosted: Thu Jun 10, 2010 5:32 am    Post subject: Reply with quote

Leslie wrote:
Mike: what amazes me is how you are making this personal. This isn't about what I think or prefer, it's about what buyers (not just agency buyers, btw, but of every stripe--editorial, corporate, etc.) actually tell me.


Shouldn't you qualify your statement to reflect 'the buyers that I talk to' ?

You can't possibly speak for all buyers. That would be a blanket statement that nobody can make.

Here in So.Cal I see iPads passed around to show work pretty often now. Does it qualify as a portfolio, nah, but that won't stop it being used as a 'cool' way to show work on the fly.
Back to top
View user's profile Send private message
Leslie
Forum Regular


Joined: 14 Mar 2006
Posts: 227
Location: San Diego

PostPosted: Thu Jun 10, 2010 4:57 pm    Post subject: Reply with quote

I never said "all" buyers. Linguistically, my sentence does not imply "all"--it refers to buyers who have told me. Don't read in so much. My point was it wasn't my opinion--I was relating what I have been told, from the horses' mouths, so to speak.

Relatedly, I'm about to do another survey of buyers on issues like this so I should have even more comprehensive data shortly.
_________________
Leslie Burns
Creative/Marketing Consultant
http://www.burnsautoparts.com/blog
http://facebook.com/burnsautoparts
Back to top
View user's profile Send private message Visit poster's website
K.C.
Forum Regular


Joined: 19 May 2006
Posts: 183
Location: Santa Barbara

PostPosted: Fri Jun 11, 2010 8:11 am    Post subject: Reply with quote

Point taken Leslie.

Please do share your survey results. I think it'll be quite interesting.
Back to top
View user's profile Send private message
Ashley
Forum Regular


Joined: 27 Feb 2010
Posts: 84
Location: Europe

PostPosted: Sat Jun 12, 2010 1:26 pm    Post subject: Reply with quote

'Buyers' come in all shapes and form - and different media will appeal to different people.
For example, many of the people who buy from us or who have bought from us over the past few years, we have never met or even spoken to - it's all been done via emails and / or via the web.

Times have changed - and the iPad is new - so I see no reason why it wouldn't work well in some cases, especially with the younger generation and / or those who may only be interested in non-printed media, such as the web.

I'm old school, so I still like to show a book or printed material when possible - but I'm aware advertising comes in many forms, so I wouldn't rule out this latest media, as I think it looks very cool... and will most certainly appear to the younger generation who love their toys and are always looking for something new.
_________________
Cheers,
Ashley

Ashley Morrison
http://www.ampimage.com
http://www.ashleymorrison.com
Back to top
View user's profile Send private message Send e-mail Visit poster's website
shanekislack
Forum Regular


Joined: 04 Sep 2008
Posts: 212
Location: dallas

PostPosted: Sun Jun 13, 2010 6:14 pm    Post subject: Reply with quote

What if I were to act out my portfolio in interpretive dance? I bet no art buyers have ever told Leslie that they don't like that!
_________________
I'm gonna sign your pitty on the runny kine.
Back to top
View user's profile Send private message Visit poster's website
Leslie
Forum Regular


Joined: 14 Mar 2006
Posts: 227
Location: San Diego

PostPosted: Sun Jun 13, 2010 9:57 pm    Post subject: Reply with quote

Shane:
You may have a winner there. That could go viral.
Smile
_________________
Leslie Burns
Creative/Marketing Consultant
http://www.burnsautoparts.com/blog
http://facebook.com/burnsautoparts
Back to top
View user's profile Send private message Visit poster's website
ShogunASSASIN
Forum Newbie


Joined: 07 Aug 2010
Posts: 4
Location: Los Angeles

PostPosted: Sat Aug 07, 2010 7:21 pm    Post subject: Reply with quote

I think having an Ipad is a super cool idea. NEVER get rid of your printed portfolio however, as old school AD's and CD's love the print. I've asked my AB friends and they are VERY open to the Ipad. But they say they always have their "old school" guys that love the feel of a print.

SO I SAY...

Get em both.

When I get a call on a specific job that needs an immediate makeover, I'd use the Ipad and "say" that all my books are out at the moment.

holller.
Back to top
View user's profile Send private message Visit poster's website
TimothyHughes
Just Getting Warmed Up


Joined: 09 Aug 2007
Posts: 10

PostPosted: Tue Aug 10, 2010 4:33 pm    Post subject: Reply with quote

An interesting story on this exact topic over at Rob Haggart's site.

http://www.aphotoeditor.com/2010/08/05/ask-anything-printed-portfolio-vs-ipad-portfolio/
_________________
http://www.th-photo.net/
Back to top
View user's profile Send private message Visit poster's website
Mike
Forum Regular


Joined: 22 Mar 2006
Posts: 231
Location: Los Angeles, where fun goes on vacation

PostPosted: Tue Aug 10, 2010 7:40 pm    Post subject: Reply with quote

Lots of good info in that site, thanks.
Back to top
View user's profile Send private message
James Cook
Forum Regular


Joined: 21 Nov 2008
Posts: 85
Location: Saugatuck

PostPosted: Wed Aug 11, 2010 11:53 am    Post subject: Reply with quote

Go to http://www.apple.com/html5/

Take a look at Typography and Transitions as a couple of examples of why an iPad portfolio is not necessarily the same as a web site portfolio. Through presentation alone you can add so much more to the experience and HTML5 makes it considerably slicker.

It depends on your market of course, but many ADs appreciate that you're on the cutting edge.
_________________
James Cook

Creator of:
METAmachine
FindAPhotographer
Back to top
View user's profile Send private message Visit poster's website
Gregman
Forum Regular


Joined: 09 Mar 2006
Posts: 86
Location: chicago

PostPosted: Wed Aug 11, 2010 5:03 pm    Post subject: Reply with quote

I haven't had a printed portfolio request in over 2 years maybe 2.5 - and I am still working plenty. I have yet to deal with an ipad but finally about to go buy one this week - more for my kid to use on a road trip instead of starring at the iphone screen.

I don't think I will be sending it out to anyone as an electronic portfolio - cause AD & AB's just aren't requesting for portfolios to be sent in anymore - they just don't seem to have the time like they used to for this. But who know - strange things have happened in this business over the past few years and there is no right or wrong answer.
_________________
http://www.shappsphotography.com
Back to top
View user's profile Send private message Send e-mail Visit poster's website AIM Address
Display posts from previous:   
Post new topic   Reply to topic    ProPhotoForums.com Forum Index :: Photo Marketing All times are GMT
Goto page 1, 2  Next
Page 1 of 2

 
Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum




Powered by phpBB © 2001, 2002 phpBB Group
Charcoal2 Theme © Zarron Media