Mail Lists and Mail Services

 
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bubs
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PostPosted: Tue Apr 04, 2006 7:39 pm    Post subject: Mail Lists and Mail Services Reply with quote

I'm about to buy Adbase and was going to do the mailing myself. Has anyone had any experiences with them or others. Has anyone ever used a mail service for larger mailings?
thanks
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Food Dude
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PostPosted: Tue Apr 04, 2006 7:51 pm    Post subject: Reply with quote

I've used Creative access and have been happy with their lists and their web page. I haven't used adbase, but I would be interested in hearing from anyone who used both.

MR
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bubs
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PostPosted: Tue Apr 04, 2006 8:03 pm    Post subject: Reply with quote

I don't see any pricing on the Creative site? Any rough ideas on prices; has it generated any work?
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Food Dude
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PostPosted: Tue Apr 04, 2006 9:42 pm    Post subject: Reply with quote

I can't remember the price. pretty much the same as adbase, as I remember. Yes, It has been a very good return on investment. I've sent out one postcard and two emailings.

MR
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Leslie
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PostPosted: Tue Apr 04, 2006 11:58 pm    Post subject: Reply with quote

Any list service is only as good as the targets you select. That is to say that doing a mailing based on geography, for example, as the main sorting point is mostly a waste of money.

A well targeted list of 200 will yield much better ROI than a "shotgun" list of 1000 or more.

Pick the clients who you want to work for and who can BEST use your work. Don't market using the "well I could shoot that" theory.

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Mike
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PostPosted: Thu Apr 06, 2006 6:58 am    Post subject: Reply with quote

I subscribed to adbase for a couple years, it's a great product but I didn't use it nearly enough to justify signing up again. Now I am using Freshlists.
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ianmcc
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Location: Winnipeg Manitoba Canada

PostPosted: Thu Apr 06, 2006 1:11 pm    Post subject: Reply with quote

I just signed up for Adbase. I am up in Canada and they are the only service who maintains a list for the Cdn market.

I haven't sent my mailing out yet, but the set up is pretty slick.
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Food Dude
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PostPosted: Thu Apr 06, 2006 9:24 pm    Post subject: Reply with quote

While we're on the subject of mailings...

What's everyone's opinion on frequency? quarterly too often?

MR
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Brooks Ayola
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PostPosted: Thu Apr 06, 2006 11:26 pm    Post subject: Reply with quote

I think quarterly is a pretty standard practice. Less seems a bit distant between mailings and much more borders on pestering. :-)
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Food Dude
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PostPosted: Tue Apr 11, 2006 8:49 pm    Post subject: Reply with quote

What about size of postcards...? Any thought as to which is more effective?
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Brooks Ayola
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PostPosted: Tue Apr 11, 2006 10:18 pm    Post subject: Reply with quote

I think that 6x9 seems to be pretty popular these days. That's what I'm printing right now. I know I've heard Leslie answer this question with "As big as you can afford to print."

Anyway, I've been working closely with a printer here in town that really wants to do the postcards for photographers business. I know the quality is there, and now they're working on putting together a web site to make it easy to order and proof artwork. Stay tuned. I know that they'll probably do a big roll out. They want to meet or beat the other online postcard printers on price.
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Food Dude
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PostPosted: Wed Apr 12, 2006 11:35 am    Post subject: Reply with quote

So how many postcards did you have printed?

MR
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Brooks Ayola
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PostPosted: Wed Apr 12, 2006 4:16 pm    Post subject: Reply with quote

I'm having 1000 each of four different cards.

It can be a bit less expensive to run all of your cards for the year at once, but I think some photographers feel like they might shoot something they want to print somewhere down the line so they hold off and only print one at a time.
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mjsugrue
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PostPosted: Sat Jun 17, 2006 12:45 am    Post subject: Reply with quote

Does anybody know of something like AdBase for Europe? Bikinilists.com is just the UK.

mike
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ericmay
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PostPosted: Tue Apr 10, 2007 4:07 pm    Post subject: 2007 and about to send out a promo Reply with quote

I am thinking about Freshlists but I would love to hear from everyone about Freshlist vs. Adbase. Is it really a big difference as the prices suggest?

thanks in advance for any opinions.

eric may
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Kozphoto
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PostPosted: Wed Apr 11, 2007 5:20 pm    Post subject: Reply with quote

I'm planning on signing on with Adbase because of the Canadian contacts. I'm curious as well about their mailing system, pros and cons.

I've sent out a couple of select mailings already, only about 60 contacts (thus Adbase); a regular sized postcard, no envelope. I found through follow up calls that it's very hit-and-miss as far as the promo reaching the target. I suspect an enveloped promo this size would stand a better chance of hitting the right desk. What's the target success rate of the larger cards? Opinions?
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Leslie
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PostPosted: Thu Apr 12, 2007 9:01 pm    Post subject: Reply with quote

Kozphoto wrote:
I've sent out a couple of select mailings already, only about 60 contacts (thus Adbase); a regular sized postcard, no envelope. I found through follow up calls that it's very hit-and-miss as far as the promo reaching the target. I suspect an enveloped promo this size would stand a better chance of hitting the right desk. What's the target success rate of the larger cards? Opinions?


The reasons your contacts said they did not get your promo may have little to do with whether they actually got it but rather if they remember getting it, which they most likely do not. Some contacts get hundreds, no kidding, of mailers a day. One card will not stand out unless it happens to stand out (that's why using your best work and good design is important).

Regular sized postcards are the most likely to be ignored or thrown out with hardly a glance.

Putting them in envelopes is a very very bad option. I've done lots of surveys about this and clients feel that if they have to go to the bother of opening an envelope, there had better be some better pay off than a postcard inside.

Mailers alone get a 1-3% response rate on average. You need to do more than one mailer and use many other tools for effective marketing. It's a very good start, using a good list service like Adbase, just give it a chance to work over time and keep getting your images in front of your targets.

Best--
L
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jcw
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PostPosted: Fri Apr 13, 2007 1:13 am    Post subject: Reply with quote

I have been told here in the DC area that envelopes from unknowns have to go through a security phase whereas post cards don't. My guess is that corporations could be following this trend. Of course there is the old adage "Fedex gets opened, mail gets lost"

With Google analytics, you can kind of see the hits to your website after sending a mailer
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Tom McKenzie
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PostPosted: Mon Jun 04, 2007 3:59 am    Post subject: Reply with quote

Adbase gives a suggested schedule for mailers and emails
http://www.adbase.com/pdf/ADBASE_Self-Promo_Tips_sub.pdf
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Jason Wise Elephant
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PostPosted: Tue Feb 19, 2008 1:07 pm    Post subject: Segmenting is the answer Reply with quote

I second Leslie's points in this string. Print/mail doesn't work by itself in these multifaceted days. You need a thorough plan, mixing and matching what works and what doesn't, and then segmenting your approach; using one approach for new contacts, using another for contacts who are familiar with your work.

Print/mail might get you a 1% "seen" rate, but rarely do folks get work from a mailing. Email is a much better start as you can see who is actually responding, but then you need to follow-up with the short list of folks who did and see what it is they're seeking (maybe now they want a print piece, or another email with a different type of image). It could be your work they like, it could be something else (they were curious), maybe they can refer you to another buyer who might need your work who "never looks at postcards, I only hire from referrals." There are so many variables, but at the root level, you need to make a plan that works for you, not because it's easiest, but because it gains you results, and then stick with it.
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